The only based on actual customers brought in What if youre not seeing much tangible growth but youre getting positive comments and engagement and building your profile with potential customers and influential people in the industry Is that enough And given that it takes time to build an audience how long should you stick at it before deciding that enough is enough Some of the benefits of content marketing can be tracked quite closely but others are intangible and it can be difficult to tell which one to use. Ill cover the problem of measuring the success of content marketing in more detail in a future tutorial.
Its better to pick just one or two channels
Got some clarity on what content marketing is and weve looked at its main pros and cons. So what strategies can you use to be successful in Bosnia and Herzegovina Phone Number List your content marketing Pick Your Channels As I mentioned earlier there are many different ways to do content marketing. Heres a brief nonexhaustive list of options Write a blog. Create an audio podcast. Produce videos and publish them on YouTube or elsewhere. Build a following on social media. Create some fun informative shareable infographics. Write guest posts or articles for popular publications.
So make an honest assessment of
Write eBooks or white papers and distribute them on your website and elsewhere. Run a free webinar. A good content marketing strategy will probably Iran mobile phone number data include several of these but its important not to spread yourself too thin. and show up regularly than to have a halfhearted presence everywhere.your skills and decide which of those you can do best. Do you have the personality and presentation skills to produce fun engaging videos Are you more comfortable with the written word How are your technical skills in each area What will fit best in your schedulededicating blocks of time to producing longform content or producing.
